Wao woman
Name: Shreya Kesarwani
type: Private
industry: Fashion, Lifestyle
founder: Shreya Kesarwani
headquarters: Indore, Madhya Pradesh, India
area_served: India
products: Women's fashion and lifestyle products
services: Retail, Franchise
Website: * waowoman.store
Wao Woman is an Indian women-centric fashion and lifestyle brand headquartered in Indore, Madhya Pradesh. The company operates through a brick-and-mortar franchise model and focuses on empowering women through entrepreneurship, fashion, and community-driven initiatives.
History
Wao Woman was founded by fashion designer Shreya Kesarwani, who started the brand from scratch with a vision to build a scalable women-led fashion platform. Over time, the brand expanded steadily across multiple Indian cities, establishing itself in the women’s fashion and lifestyle segment.
In a significant milestone, Wao Woman secured strategic funding from Gujarat-based investment firm Inverno Pvt Ltd, valuing the company at ₹60 crore. The investment marked a major phase in the company’s growth and expansion journey.
Business model
Wao Woman operates on a brick-and-mortar franchise model, offering curated women’s fashion and lifestyle products. As of 2025, the brand is present in more than 50 cities across India and operates 21 physical model franchises. The company is known for offering strong margins to its franchise partners.
Funding and valuation
Wao Woman received strategic investment from Inverno Pvt Ltd, a Gujarat-based investment firm. The funding values the company at ₹60 crore and is aimed at improving user experience, expanding product offerings, and strengthening the brand’s national footprint. Inverno Pvt Ltd has expressed confidence in Wao Woman’s scalable business model and social impact.
Recognition and awards
Wao Woman has received national recognition for its performance in the franchise segment. The brand won the Best Franchise Award in the fashion category at a national-level competition held in New Delhi. It was also recognized as the most profitable franchise model at the event. The award was presented by the Startup Council.
Founder
Shreya Kesarwani is an Indian fashion entrepreneur and the founder of Wao Woman. Beginning her career as a fashion designer, she built Wao Woman into a nationally recognized brand. Her leadership and entrepreneurial journey have been cited as an inspiration for aspiring women entrepreneurs in India.
Vision and impact
Wao Woman focuses on combining heritage craftsmanship with modern design sensibilities. The brand emphasizes sustainability, inclusivity, and customer experience as core elements of its long-term strategy. Through its franchise ecosystem, Wao Woman aims to support women-led entrepreneurship across the country.
See also
- Women-led businesses in India
- Fashion retail in India
- Franchise business models
External links
Online presence
- Official website: * waowoman.store
- Instagram: https://www.instagram.com/iamwaowoman