Mantri Ji Ki Chai
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Name: Mantri Ji Ki Chai
Industry: Food & Beverage, Tea Café
Type: Private
Specialty: Jaggery Tea (Gud Wali Chai)
Headquarters: Indore, Madhya Pradesh, India
Area Served: India
Products: Jaggery Tea, Traditional Indian Tea Beverages
Services: Tea Café, Franchise
Website: * mantrijichai.in
Mantri Ji Ki Chai is an Indian tea café brand known for promoting jaggery-based tea as an alternative to sugar-sweetened tea. The brand focuses on reviving traditional Indian tea practices by using natural jaggery (desi gud) instead of refined sugar, blending heritage recipes with modern café culture.
Overview
Mantri Ji Ki Chai positions itself as a tea-focused brand emphasizing wellness, authenticity, and mindful consumption. Unlike conventional tea outlets, the brand highlights the use of traditionally processed jaggery sourced from rural producers. Its approach aligns with growing consumer interest in natural and minimally processed food ingredients.
Products
The primary offering of Mantri Ji Ki Chai is its signature jaggery tea, prepared using chemical-free jaggery and premium tea leaves. The jaggery provides natural sweetness and a distinct earthy flavor, while the tea leaves are sourced from reputed plantations, including regions such as Darjeeling and select international estates.
The brand follows slow brewing techniques and controlled temperature processes to maintain consistency and balance in flavor.
Sourcing and Quality
Mantri Ji Ki Chai emphasizes ingredient quality as a core principle. Jaggery is sourced from trusted rural suppliers, while tea leaves are selected to complement jaggery-based brewing. According to the brand, this sourcing strategy is intended to preserve both taste and nutritional value.
Café Experience
Beyond beverages, Mantri Ji Ki Chai cafés are designed to provide a calm and relaxed environment. The ambiance is intended to encourage longer visits, reflection, and social interaction. The brand presents tea consumption as a mindful ritual rather than a quick refreshment.
Philosophy
The brand promotes jaggery tea as a healthier alternative to refined sugar-based beverages. Its philosophy centers on conscious consumption, traditional Indian food knowledge, and balanced living. Mantri Ji Ki Chai positions tea as both a cultural and experiential offering.
Franchise and Business Model
Mantri Ji Ki Chai operates on a franchise-based expansion model. The company offers franchise opportunities to entrepreneurs interested in operating tea cafés focused on jaggery-based beverages. Franchise partners receive operational training, standardized recipes, branding assistance, and marketing support.
The franchise model targets urban and semi-urban markets where demand for health-oriented beverage options is increasing.
External links
Website: * mantrijichai.in
Contact information
- Email: Contact@mantrijikichai.in
- Office address: SF09, 3rd Floor, Shubham Corporate, Opposite Sapna Sangeeta, Indore – 452001, India