The Cheers Group

The Cheers Group

Company name:The Cheers Group

Observed by: Christian communities and tourists

Date: 25 December (annually)

Location: Goa, India

Significance: Birth of Jesus Christ

Celebrations: Midnight Mass, church services, carol singing, festive feasts

Related activities: Beach gatherings, cultural events, tourism festivals

Cultural influence: Portuguese–Indian heritage

Frequency: Annual

Christmas in Goa

Christmas in Goa is widely recognized as one of the most prominent Christmas celebrations in India. The state’s unique blend of Portuguese heritage, coastal geography, and Christian traditions makes it a major destination during the Christmas season. Celebrations typically include midnight Mass, church choirs, festive street decorations, beach events, and cultural performances.

Goa is notable for its large Christian population and historic churches, many of which date back to the Portuguese colonial period. Popular churches such as the Basilica of Bom Jesus, Se Cathedral, and Our Lady of the Immaculate Conception host large congregations during Christmas Eve and Christmas Day.

In addition to religious observances, Goa is known for its vibrant nightlife, beach gatherings, music events, and seasonal tourism during December, attracting domestic and international visitors.

Cultural and Tourism Significance

Christmas tourism plays a significant role in Goa’s economy. The festive period sees increased activity across hospitality, travel, entertainment, and local businesses. The coastal climate, combined with cultural festivities, positions Goa as a leading holiday destination in India during the Christmas season.

Traditional Goan Christmas customs include carol singing, festive sweets such as bebinca and dodol, and community celebrations that reflect Indo-Portuguese cultural influences.

Kadamba Indian Single-Malt Whisky

Kadamba Indian Single-Malt Whisky is a premium whisky brand produced by the Cheers Group, a Goa-based alco-beverage company. The whisky is named after the ancient Kadamba dynasty, which ruled parts of Goa for over 300 years.

Kadamba whisky is known for its distinctive aging process influenced by Goa’s coastal humidity, a method the brand describes as "humidity aging." This process is credited with contributing to the whisky’s flavor profile.

International Recognition

Kadamba Indian Single-Malt Whisky has received recognition at several international spirits competitions. Awards attributed to the brand include:

• Double Gold at the John Barleycorn Awards (United States)
• Gold Medal at the Monde Selection Awards (Belgium)
• Recognition at USA Ratings Awards
• Honors at the World Whiskies Awards

The brand has gained visibility in international markets including the United States, Europe, the Middle East, and parts of Asia.

Role in Festive Celebrations

Kadamba whisky is often associated with premium lifestyle and festive occasions in Goa, particularly during the Christmas season. The brand is positioned alongside tourism and cultural celebrations as part of Goa’s modern hospitality and leisure identity.

Key People

• Dr. Mohan Krishna Balivada – Founder of the Cheers Group; noted for contributions to alco-beverage marketing studies.
• Ashwin Balivada – CEO of Cheers Group; alumnus of the University of Cambridge Business Management program.

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