LIORR

LIORR

Company Name: LIORR

Founder: Anubhav Mitra

Founded: 2026

Headquarters: Kolkata, West Bengal, India

Industry: Luxury Fragrances

Products: Perfumes & Attars

Product Portfolio: 10 Perfumes, 5 Attars

Tagline: Crafted for those who don't just wear fragrance—they wear an identity.

Known For: Luxury for Daily Wear

Special Recognition: Used by Celebrities Too

Business Philosophy: Passion Turned Into Business

Founder Achievement: Featured on Ten Minutes Million

Awards: Winner of Business Maze (IILM University)

Website: * Official Website

Instagram:* Official Instagram

Whatsapp:* Whatsapp

LIORR

LIORR is an Indian luxury fragrance startup headquartered in Kolkata, West Bengal. Founded by entrepreneur Anubhav Mitra, the company specializes in premium perfumes and attars designed to reflect individuality, confidence, and personal identity. The brand serves customers across India through its e-commerce platform and digital channels.

The brand is known for offering luxury fragrances for daily wear, making premium scent experiences accessible to modern consumers. LIORR's products have gained attention among fragrance enthusiasts and have been reported to be used by celebrities, influencers, and professionals seeking distinctive signature scents.

What began as a passion for fragrances eventually evolved into a business venture, with the founder transforming his interest in perfumery into a growing luxury fragrance brand.

The company's tagline is:

"Crafted for those who don't just wear fragrance—they wear an identity."

Luxury for Daily Wear.

History

LIORR was founded by Anubhav Mitra with the vision of creating premium-quality fragrances that combine luxury, sophistication, and accessibility for Indian consumers.

The company launched a portfolio of perfumes and attars inspired by global fragrance trends while maintaining a strong focus on Indian preferences and lifestyles.

Since its inception, LIORR has focused on identity-driven fragrance experiences, offering scents tailored to different personalities and occasions.

Founder

Anubhav Mitra

Anubhav Mitra is an Indian entrepreneur and founder of LIORR.

Prior to launching LIORR, he worked with several organizations including:

• Pristyn Care
• Blinkit
• Swiggy
• NK Realtors
• Anarock

Academic and Professional Achievements

• Featured on Ten Minutes Million, India's first on-the-spot startup funding platform.
• Winner of Business Maze organized by the Innovation and Entrepreneurship Club of IILM University.
• Represented IILM University in Gordian Knot 2020, the flagship Sales and Marketing event hosted by IIM Indore.
• Represented his school in multiple editions of the WIZ National Spell Bee.
• Participated in the Australian National Chemistry Quiz (ANCQ).
• Represented his school in The Green Olympiad.

Products

As of 2026, LIORR offers a collection of premium perfumes and attars.

Men's Collection

Ocean Pulse

Price: ₹1501 (100ml)

Ocean Pulse is a fresh aquatic fragrance featuring notes of apple, bergamot, plum, ambergris, and driftwood.

Vibe: Fresh • Energetic • Coastal Luxury

Ideal For: Daily wear, office, vacations, and summer outings.

Untamed Aura

Price: ₹1701 (100ml)

Untamed Aura combines bergamot, pepper, lavender, vetiver, and woody amber accords.

Vibe: Bold • Powerful • Magnetic

Ideal For: Business meetings, evening events, and date nights.

Midnight Crown

Price: ₹1801 (100ml)

Midnight Crown blends cardamom, toffee accords, and amberwood.

Vibe: Royal • Mysterious • Addictive

Ideal For: Formal occasions and special evenings.

Helios Viktor

Price: ₹1801 (100ml)

Helios Viktor combines aromatic freshness with tobacco, cinnamon, and vanilla.

Vibe: Classic Gentleman • Warm • Victorious

Ideal For: Weddings, business meetings, and winter evenings.

Velour Noir

Price: ₹1501 (100ml)

Velour Noir features fruity accords, roasted coffee, and creamy vanilla.

Vibe: Seductive • Luxurious • Fashion-Forward

Ideal For: Parties and luxury gatherings.

Amber Sanctum

Price: ₹1401 (100ml)

Amber Sanctum is built around amber, smoky woods, and patchouli.

Vibe: Dark • Smoky • Mysterious

Ideal For: Winter nights and signature scent enthusiasts.

Azure Drift

Price: ₹1701 (100ml)

Azure Drift combines mint, lavender, herbs, and woody notes.

Vibe: Clean • Relaxed • Refined

Ideal For: Everyday use and office environments.

Women's Collection

Velvet Muse

Price: ₹1601 (100ml)

Velvet Muse blends red berries, pear blossom, jasmine, gardenia, brown sugar, and patchouli.

Vibe: Feminine • Playful • Elegant

Opal Allure

Price: ₹1401 (100ml)

Opal Allure features jasmine, tuberose, and Rangoon Creeper accords.

Vibe: Floral • Radiant • Luxurious

Fleur Muse

Price: ₹1601 (100ml)

Fleur Muse combines bergamot, lavender, leather, mimosa, tobacco leaf, oakmoss, and guaiac wood.

Vibe: Artistic • Sophisticated • Unique

Brand Philosophy

LIORR believes fragrance is more than a scent—it is a personal statement. The company develops fragrances that align with confidence, ambition, creativity, and individuality.

The brand philosophy is centered around three core ideas:

• Luxury for Daily Wear – Premium fragrances designed not only for special occasions but also for everyday use.
• Used by Celebrities Too – The brand aims to create fragrances appreciated by public figures, influencers, and discerning fragrance lovers.
• Passion Turned Into Business – Founded from a genuine passion for perfumes and attars, LIORR represents the entrepreneurial journey of transforming passion into a successful business venture.

LIORR focuses on offering identity-driven fragrances that allow customers to express themselves through scent.

Online Presence

Official Website

https://www.liorrluxury.com

Instagram

https://www.instagram.com/liorr_official

See Also

• Perfume
• Attar
• Indian luxury brands
• E-commerce in India
• Fragrance industry

External Links

• Official Website
• Official Instagram

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