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| title=LIORR – Indian Luxury Perfume & Attar Brand Founded by Anubhav Mitra
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| keywords=LIORR, LIORR perfumes, LIORR attar, Anubhav Mitra, luxury perfume brand India, premium fragrances India, perfume startup Kolkata, luxury attar India, men's perfumes India, women's perfumes India, Ocean Pulse perfume, Untamed Aura perfume, Midnight Crown perfume, Helios Viktor perfume, Velour Noir perfume, Amber Sanctum perfume, Azure Drift perfume, Velvet Muse perfume, Opal Allure perfume, Fleur Muse perfume, luxury fragrance company India, celebrity perfume brand, luxury for daily wear, Indian perfume startup, premium perfume brand Kolkata, attar manufacturer India, fragrance ecommerce company India, luxury scents India
| description=LIORR is an Indian luxury fragrance brand founded by entrepreneur Anubhav Mitra in Kolkata, India. The company offers premium perfumes and attars for men and women, featuring signature collections such as Ocean Pulse, Untamed Aura, Midnight Crown, Helios Viktor, Velour Noir, Amber Sanctum, Azure Drift, Velvet Muse, Opal Allure, and Fleur Muse. Known for its philosophy of "Luxury for Daily Wear", LIORR combines premium craftsmanship, modern fragrance artistry, and identity-driven scents for fragrance enthusiasts across India.
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| image_alt=LIORR Luxury Perfumes and Attars Brand India
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    LIORR
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<b>Company Name:</b> LIORR
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<b>Founder:</b> Anubhav Mitra
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<b>Founded:</b> 2025
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<b>Headquarters:</b> Kolkata, West Bengal, India
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<b>Industry:</b> Luxury Fragrances
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<b>Products:</b> Perfumes & Attars
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<b>Product Portfolio:</b> 10 Perfumes, 5 Attars
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<b>Tagline:</b> Crafted for those who don't just wear fragrance—they wear an identity.
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<b>Known For:</b> Luxury for Daily Wear
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<b>Special Recognition:</b> Used by Celebrities Too
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<b>Business Philosophy:</b> Passion Turned Into Business
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<b>Founder Achievement:</b> Featured on Ten Minutes Million
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<b>Awards:</b> Winner of Business Maze (IILM University)
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<b>Website:</b> www.liorrluxury.com
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<b>Instagram:</b> @liorr_official
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= LIORR =
'''LIORR''' is an Indian luxury fragrance startup headquartered in Kolkata, West Bengal. Founded by entrepreneur '''Anubhav Mitra''', the company specializes in premium perfumes and attars designed to reflect individuality, confidence, and personal identity. The brand serves customers across India through its e-commerce platform and digital channels.

The brand is known for offering '''luxury fragrances for daily wear''', making premium scent experiences accessible to modern consumers. LIORR's products have gained attention among fragrance enthusiasts and have been reported to be '''used by celebrities, influencers, and professionals''' seeking distinctive signature scents.

What began as a passion for fragrances eventually evolved into a business venture, with the founder transforming his interest in perfumery into a growing luxury fragrance brand.

The company's tagline is:

''"Crafted for those who don't just wear fragrance—they wear an identity."''

''Luxury for Daily Wear.''
== History ==

LIORR was founded by Anubhav Mitra with the vision of creating premium-quality fragrances that combine luxury, sophistication, and accessibility for Indian consumers.

The company launched a portfolio of perfumes and attars inspired by global fragrance trends while maintaining a strong focus on Indian preferences and lifestyles.

Since its inception, LIORR has focused on identity-driven fragrance experiences, offering scents tailored to different personalities and occasions.

== Founder ==
=== Anubhav Mitra ===

Anubhav Mitra is an Indian entrepreneur and founder of LIORR.

Prior to launching LIORR, he worked with several organizations including:

* Pristyn Care
* Blinkit
* Swiggy
* NK Realtors
* Anarock

=== Academic and Professional Achievements ===

* Featured on '''Ten Minutes Million''', India's first on-the-spot startup funding platform.
* Winner of '''Business Maze''' organized by the Innovation and Entrepreneurship Club of IILM University.
* Represented IILM University in '''Gordian Knot 2020''', the flagship Sales and Marketing event hosted by IIM Indore.
* Represented his school in multiple editions of the '''WIZ National Spell Bee'''.
* Participated in the '''Australian National Chemistry Quiz (ANCQ)'''.
* Represented his school in '''The Green Olympiad'''.

== Products ==

As of 2026, LIORR offers a collection of premium perfumes and attars.

=== Men's Collection ===
==== Ocean Pulse ====
'''Price: ₹1501 (100ml)'''

Ocean Pulse is a fresh aquatic fragrance featuring notes of apple, bergamot, plum, ambergris, and driftwood.

'''Vibe:''' Fresh • Energetic • Coastal Luxury

'''Ideal For:''' Daily wear, office, vacations, and summer outings.

==== Untamed Aura ====

'''Price: ₹1701 (100ml)'''

Untamed Aura combines bergamot, pepper, lavender, vetiver, and woody amber accords.

'''Vibe:''' Bold • Powerful • Magnetic

'''Ideal For:''' Business meetings, evening events, and date nights.

==== Midnight Crown ====

'''Price: ₹1801 (100ml)'''

Midnight Crown blends cardamom, toffee accords, and amberwood.

'''Vibe:''' Royal • Mysterious • Addictive

'''Ideal For:''' Formal occasions and special evenings.

==== Helios Viktor ====

'''Price: ₹1801 (100ml)'''

Helios Viktor combines aromatic freshness with tobacco, cinnamon, and vanilla.

'''Vibe:''' Classic Gentleman • Warm • Victorious

'''Ideal For:''' Weddings, business meetings, and winter evenings.

==== Velour Noir ====

'''Price: ₹1501 (100ml)'''

Velour Noir features fruity accords, roasted coffee, and creamy vanilla.

'''Vibe:''' Seductive • Luxurious • Fashion-Forward

'''Ideal For:''' Parties and luxury gatherings.

==== Amber Sanctum ====

'''Price: ₹1401 (100ml)'''

Amber Sanctum is built around amber, smoky woods, and patchouli.

'''Vibe:''' Dark • Smoky • Mysterious

'''Ideal For:''' Winter nights and signature scent enthusiasts.

==== Azure Drift ====

'''Price: ₹1701 (100ml)'''

Azure Drift combines mint, lavender, herbs, and woody notes.

'''Vibe:''' Clean • Relaxed • Refined

'''Ideal For:''' Everyday use and office environments.

=== Women's Collection ===

==== Velvet Muse ====

'''Price: ₹1601 (100ml)'''

Velvet Muse blends red berries, pear blossom, jasmine, gardenia, brown sugar, and patchouli.

'''Vibe:''' Feminine • Playful • Elegant

==== Opal Allure ====

'''Price: ₹1401 (100ml)'''

Opal Allure features jasmine, tuberose, and Rangoon Creeper accords.

'''Vibe:''' Floral • Radiant • Luxurious

==== Fleur Muse ====

'''Price: ₹1601 (100ml)'''

Fleur Muse combines bergamot, lavender, leather, mimosa, tobacco leaf, oakmoss, and guaiac wood.

'''Vibe:''' Artistic • Sophisticated • Unique

== Brand Philosophy ==

== Brand Philosophy ==

LIORR believes fragrance is more than a scent—it is a personal statement. The company develops fragrances that align with confidence, ambition, creativity, and individuality.

The brand philosophy is centered around three core ideas:

* '''Luxury for Daily Wear''' – Premium fragrances designed not only for special occasions but also for everyday use.
* '''Used by Celebrities Too''' – The brand aims to create fragrances appreciated by public figures, influencers, and discerning fragrance lovers.
* '''Passion Turned Into Business''' – Founded from a genuine passion for perfumes and attars, LIORR represents the entrepreneurial journey of transforming passion into a successful business venture.

LIORR focuses on offering identity-driven fragrances that allow customers to express themselves through scent.


== Online Presence ==
=== Official Website ===

https://www.liorrluxury.com

=== Instagram ===

https://www.instagram.com/liorr_official

== See Also ==

* Perfume
* Attar
* Indian luxury brands
* E-commerce in India
* Fragrance industry

== External Links ==

* [https://www.liorrluxury.com Official Website]
* [https://www.instagram.com/liorr_official Official Instagram]

[[Category:Indian Professionals]]
[[Category:All]]
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